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"I Love Tuscaloosa" bumper stickers

 Collection
Identifier: MSS-3721

Scope and Contents

The collection contains two bumper stickers with I [heart icon] Tuscaloosa and ilovetuscaloosa.com printed on them.

Dates

  • after 1977

Biographical / Historical

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene's advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years.

The logo has become a pop-culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming "I [heart icon] ..." can be found wherever tourists gather.

Source: Wikipedia contributors. "I Love New York." Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 30 May. 2013. Web. 25 Jun. 2013.

Extent

0.05 Linear Feet (2 bumper stickers)

Language of Materials

English

Additional Description

Overview

Bumper stickers proclaiming I [heart icon] Tuscaloosa

Provenance

gift of Jessica Lacher-Feldman, 2013

General

To provide faster access to our materials, this finding aid was published without formal and final review. Email us at archives@ua.edu if you find mistakes or have suggestions to make this finding aid more useful for your research.

Processed by

Martha Bace, 2013

Subjects

Finding Aid & Administrative Information

Title
Guide to the "I Love Tuscaloosa" bumper stickers
Status
Completed
Date
June 2013
Description rules
Describing Archives: A Content Standard
Language of description
English
Script of description
Latin
Language of description note
English

Repository Details

Repository Details

Part of the The University of Alabama Libraries Special Collections Repository

https://www.lib.ua.edu/libraries/hoole/
Contact:
Box 870266
Tuscaloosa AL 35487-0266
205.348.0513