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Presidential political campaign ephemera, 2012

Identifier: MSS-3703

Scope and Contents

The collection contains buttons and bumper stickers for the Obama/Biden and Romney/Ryan 2012 presidential campaigns.


  • 2012

Biographical / Historical

A campaign button is used in the United States during an election as political advertising for (or against) a candidate or political party, or to proclaim the issues that are part of the political platform. Political buttons date as far back as President George Washington. They have taken many forms as the technology to create an image and mass production has allowed. In the late 18th and first half of the 19th century they were sewn-on clothing buttons, whereas the modern forms typically have pins on the back and are therefore also called pin-back buttons. Campaign buttons bear some similarity to bumper stickers, which are also used for political and other promotional messages. As a novelty item, campaign buttons are part of the hobby of collecting.

Stickers have long been used to convey messages, including political and informational messages, on various surfaces that they might be placed. The introduction of stickers made specifically for the purpose of placement on vehicle bumpers necessarily date roughly with the introduction of the automobile bumper; the Ford Model T lacked bumpers to which bumper stickers could be conveniently attached, but the Ford Model A, introduced in 1927, had them.


0.4 Linear Feet

Language of Materials



Bumper stickers and pins from the Obama/Biden and Romney/Ryan presidential campaigns for 2012.


from Donna Adcock, 2013


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Processed by

Martha Bace, 2013
Guide to the Presidential political campaign ephemera, 2012
February 2013
Description rules
Describing Archives: A Content Standard
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Repository Details

Part of the The University of Alabama Libraries Special Collections Repository

Box 870266
Tuscaloosa AL 35487-0266