Buenos Aires in 1939 Photographic Album
Scope and Contents
This collection of one photographic album contains 21 black and white photographs promoting the 1939 Buenos Aires opening of Falcon & Cia., an Argentinian distributor of Myrugia, a Spanish cosmetics company. The photographs depict Art Deco interior and exterior views of Falcon & Cia.'s offices in the Retiro neighborhood. The photographs measure 7" x 9" and are mounted to the album leaves.
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Biographical / Historical
During the Spanish Civil War (1936-1939) many companies expanded to South America to develop new buyer markets and export manufacturing to localities abroad. Myrurgia, a Spanish perfume maker launched in the first quarter of the twentieth century, quickly sought expansion to South America through Argentina. Falcon & Cia, a Buenos Aires based distributor, became that distribution point. Falcon & Cia.'s offices were located in the Retiro neighborhood, blocks away from the Palacio Estrugamou, a landmark residential building. The offices were designed in Art Deco style but lacking in ornamental decorative pieces, which exemplify the state of economics prior to the onset of World War II.
1.0 Linear Feet
Language of Materials
- Guide to Buenos Aires in 1939 Photographic Album
- September 2022
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- Describing Archives: A Content Standard
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